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One of my favorite things to do is share behind the scenes of the design process. Missbfab has evolved into so much more than I could have ever imagined. I have the ability to help women create their vision for the business! It isn't too much greater than that!
So let's get into Ms. Linda Hayles. Linda is bold, she is unique, and she knows exactly what she wants! The minute you meet her you are instantly captured by her personality. Linda wanted a new site that matched her personality and sense of style. She challenged me to push the boundaries and create a very high class website to match her ideal client.
Linda Hayles is the "Relationship Chick" and she knows her stuff. She is committed to making sure women (&men) don't continue to pick Mr. Wrong. She is the friend everyone wished they had before each and every first date! Linda is definitely one of a kind.
Let's take a peek into her brand:
THE MOOD BOARD
In order to get started on the website, I had Linda pin several images that spoke to her taste using Pinterest. From the images she pinned I created a mood board. This just helped me set the tone to create Linda's logo + her personal brand mood board.
Linda wanted something sleek and sexy for her logo. We did several edits before we came up with the perfect look for the logo. Although the elements for the logo are fairly simple, the logo makes it point. It also fits Linda's personality very well. That is the main goal of a branded design element, it needs to match you, not just mimic something that already exist.
So here are a few of the logos we started with before landing on the final one:
The Final Logo:
THE BRAND MOOD BOARD
This element was easy to put together because of all the work that went into creating the logo. The brand colors and the fonts are tailored to match the logo's feel. These elements are a product of the brand colors, the brand textures, the fonts for the site, and displaying the logo.
Linda wanted to site to mirror all the things we created and more into her website design. She definitely wanted her site viewers to leave feeling like they had an experience! She wanted them to see luxury all around. We worked hard to make sure her vision came to life, take a look! LindaHayles.com
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